Art and technology meet to capture the experience behind the wheel. - The Atlantic

October 15, 2014

We outfitted a group of 25 innovators in design, sports, and technology with Hexoskin—a futuristic shirt that tracks heart beats, breathing rates and body movement. Then we buckled them each into the Porsche Macan and sent them speeding around a serpentine race track.

Alternately giggly, amped and anxious, the riders sent millions of data points through their shirts into a visual dashboard powered by TRAQS’s system. “You can see someone coming around a corner and their heart rate spikes or they start to breathe heavily,” said Wade Aaron, a designer at Sosolimited. “When you trace their data over the track, you end up with this really unique fingerprint of their experience on the racetrack.”

Read the paper and admire the art on TheAtlantic.com