August 19, 2014

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Porsche - Hexoskin - Atlantic Re:think

Hexoskin was in Chicago yesterday at the famous Autobahn Country Club for a great experience involving Porsche, Hexoskin and Atlantic Re:think, The Atlantic's creative marketing group.

Porsche was introducing the Macan to 25 carefully selected drivers while TRAQS and Hexoskin teamed up to record and display each driver's metrics: heart rate, breathing rate and speed. The event was a huge success and the drivers were stunned to discover their biometrics at different locations of the race track displayed on a giant screen! 
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